Home > All articles STUDY : With age comes happiness, University of Chicago study shows 19-04-2008> Americans grow happier as they grow older, according to a University of Chicago study > Read STUDY : Older and Wiser? New Research Challenges Assumptions About Age and Emotional Intelligence 11-01-2007> Study confirms that while some aspects of emotional intelligence (EQ) develops with age, there's no guarantee that older means wiser. > Read SPORT - HEALTH : Baby boomers make physical activity and recreation a business opportunity 18-08-2006> By now, every business manager knows that there are 77 million baby boomers in the United States alone, with $2 trillion in spending power. > Read WELLNESS : 'Baby Boomer Fitness Expert' 22-05-2006> Highmark Blue Shield of Pennsylvania presented award-winning personal fitness trainer, Stephen Holt, to address their employees about the importance of health and fitness. > Read SPORTS : US: 2006 Senior Games 11-04-2006> The 2006 Indiana Senior Games will be held June 15-18 in Carmel, Indiana and surrounding Hamilton County facilities. > Read MARKETING : US: Fit after Fifty Inc. Expands Marketing Campaign 11-04-2006> Fit After Fifty, Inc. announced that it is expanding its marketing campaign to include 40 plus adults and also encourage them to improve their health and fitness at Fit After 50(TM) fitness centers. > Read FRANCHISE : Fit After Fifty Inc. Launches New Marketing Program 14-03-2006> It targets this demographic with compelling messages about benefits specific to this generation and encourages taking that important first step towards fitness and living younger. > Read PSYCHOLOGY : The New Retirement Mindscape 06-03-2006> The New Retirement MindscapeSM , the first study to explore people's attitudes, worries, behaviors, ambitions and needs before and after retirement. > Read SPORTS : More Baby Boomers Participating in Basketball and Other Court Sports Than Ever Before 27-02-2006> “Baby boomers” are participating in contact and team sports in record numbers. We’re not talking about shuffleboard, golf or croquet, but the really rough stuff -- baseball, hockey and basketball. > Read EVENT : US: Consumer Show Focuses on Baby Boomers 24-02-2006> The Baby Boomers Show will be an exhibition open free to the public, and will have a variety of exhibitors that would be of interest to members of the baby boomer generation. > Read > Next