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07/4/2008   50 plus market info : seniors and baby boomers  
 
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STUDY : With age comes happiness, University of Chicago study shows
19-04-2008> Americans grow happier as they grow older, according to a University of Chicago study > Read

REPORT : When Words Get Old: Ageist Language Undercuts Workers and Companies
09-04-2008> The wrong language ­ denigrating older workers, even if only subtly ­ can have an outsized negative impact on employee productivity and corporate profits > Read

REPORT : Change in buying patterns of the aging Baby Boomer generation of consumers.
08-04-2008> Boomer consumers are roaring into their 60's, defying the stereotypes of aging and providing a demographic goldmine for marketers. > Read

REPORT : Women, Ageing and Health: A Framework for Action
07-04-2008> For multiple reasons the feminization of ageing has important policy implications for all countries > Read

REPORT : Grandparents are one of the largest and most powerful consumer segments in the U.S. today
07-12-2007> Key Findings Reveal How and Why Grandparents are Spending Billions Annually on Their Grandchildren > Read

INITIATIVE : MAGGIE : Major Ageing and Gender Issues in Europe
05-12-2007> As a member of the advisory board AGE was asked to take part in the MAGGIE consortium meeting on the 8-9 November 2007 in Lisbon, Portugal. > Read

REPORT : Living arrangements, health and well-being : a european perspective
30-11-2007> Demographic changes over the last century have led to a shift to an older age structure throughout Europe. These changes have been accompanied by major shifts... > Read

CONFERENCE : IFA’s 9th Global Conference on Ageing and Expo Ageing & Design
30-11-2007> From September 4 to 7, 2008, the International Federation on Ageing (IFA) in partnership with Ageing Design Montréal (ADM) will be holding the IFA’s 9th Global Conference on Ageing and Expo Ageing & Design... > Read

REPORT : Baby Boomers Beware: It's About More Than Money
30-11-2007> The baby boomers are starting to retire - and as of January 1 (2008), can start collecting Social Security at age 62. Are they ready for retirement? Are they really prepared? > Read

CHRONIQUE : Marilynn Mobley : "Boomers like Black Friday too: look for us in the big box stores and online"
26-11-2007> The countdown is on. Black Friday is just a few days away and if the research can be believed, Boomers will make up about a quarter... > Read

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