Australia - Belgium Nl - Belgium Fr - France - Germany - Italy - UK - Canada - Canada / Quebec - Portugal - Spain - USA - International - Other countries
Document sans nom

Advertise your service here

10/13/2008   50 plus market info : seniors and baby boomers
 
Document sans nom
 
 
  Submit your news
  Advertise on this site
  tMM's sponsor
  Take us as sponsor
 
  NEWS
 
All articles
All interviews
Associations
Automotive / Transport
Cosmetics / Beauty
Demography
Domotic / Real estate
Human Ress.
Insurance / Bank
IT / Electronics
Leisure / Tourism
Pharma / Health
Retail indus.
Seniorhousing
Services - Housecare
Gerontology
Medias
Marketing - Communication
Retirement
Wellness / Sport
Others
 
  RESSOURCES
  Market reports
  Trends documents
  Data Base
  Agetimes Institute
   
 
 SELECTED EXPERTS
   
  frederic serriere : 50 plus market expertFrederic Serriere
  Chuck Nyren
  Dick Stroud
  Kurt Medina
  Hiro Murata
  Ravissant
  Add your name here
 
  ABOUT US
SeniorStrategic
Web Site
Join us, Partner
Contacts us
 
elders, boomers, seniors, mature market

mature market, mature marketing, mature citizen, mature targets, mature consumers, mature consumption, seniors, elderly, aging, aging, population, seniors citizens

mature marketing, demography, demography, seniors, boomers, business news, seniors, senior, boomers, mature market, mature marketing, mature citizens

boomers, seniors, mature market, mature marketing, mature citizen, mature consumers, senior consumers, mature consumption, business, marketing

seniors, boomers, mature, press agency, news, business news, mature marketing, strategy, mature
market, seniormarketing


Home > All interviews

Miles Avison ( overfiftiesfriends.co.uk ) : " Our community is intended for people who are over 50 and looking to expand their social horizons "

By . 09-05-2008

Document sans titre Could you present Overfiftiesfriends.co.uk

The Overfiftiesfriends.co.uk community is intended for people who are over 50 and looking to expand their social horizons. Here you can find friends to share your interests, organise activities, or join those organised by others. Meet in groups without the pressures of dating. Or just chat with other seniors. We saw a gap in the market between senior dating sites (our users do not necessarily want to go out on a "date") and senior lifestyle sites (offering everything from insurance advice to travel and healthcare, rather like a magazine). We decided to fill this gap with a simple friendship and activity site, or social network (like Facebook for the 50+).

Who are the founders ?

Overfiftiesfriends.co.uk was founded by mother and son Sue and Miles Avison. Sue is an active over 50, whilst son Miles is an almost-as-active 31 year-old, now based in Stockholm, Sweden. The partnership works well, and the distance certainly helps! Both Sue and Miles work for themselves, in the furniture and language businesses respectively. Sue had the vision for the site and understands the over 50s and Miles was able to help her make it a reality. Their vision is for Overfiftiesfriends.co.uk to become the best UK community for over fifties looking for friendship and activities. Simple, and so far, effective!

What kind of services do you propose ?

Our site aimed to fill the niche between senior dating (there are many such sites) and senior lifestyle sites (even more of these - offering everything from gardening to health tips). So we wanted to offer a simple friendship and activities community. A social network where the members themselves create the activities. And this is what we have: a successful community where 3,000 or so members organise everything from meals out to theatre trips, dancing and even holidays! Members do not have to be single or looking for dates, they usually just want to find friends. And they are doing so... lots of friends! We offer a simple concept where over 50s can get together without the pressures of "dating" and with safety in numbers. Full membership of the site requires a small fee: just £10 for one year, and 10% of that goes to the Macmillan Cancer Support charity (we have ties to this charity for personal reasons).

Who are your users ?

Our users (around 3000 registered members) are people over or around fifty that are either alone for some reason (divorced, separated, widowed or relocated) or otherwise looking to expand their friendship circles. Most members are from 50-55, but we have plenty around and over 70. Women outnumber men 2:1 (so get joining, gentlemen!). They represent all walks of life.

What are your future development plans ?

In the coming months, we plan to upgrade the site significantly. We will add a lot of new functionality (including Blogs for members and clubs). Our aim is to make Overfiftiesfriends.co.uk the first choice social network community for senior Internet users. Those that have already found the site love it, so we aim to make it available to a wider audience.

More info : http://wwww.Overfiftiesfriends.co.uk

 

Copyright - Unless otherwise stated all contents of this web site are © 2007 SeniorStrategic. - All Rights Reserved. For permission to reproduce any contents of this web site, please email our Syndication department: Info@theMatureMarket.co.uk.

 

Document sans nom
Who we are?
Senior Strategic Europe
Senior Strategic international
Join us as "selected partner"
  FREE NEWSLETTER
  MARKET REPORTS
101 ideas and innovations for the mature market

101 ideas and innovations for the Mature Market

 
  CONFERENCES

Active Seniors in Virtual Workspaces : Methodologies in Social Innovation : 2008-09-18 Brussels Belgium

Focalyst Executive Forum : 2008-10-02 New York United States

The Silver Market Phenomenon : Business Opportunities and Responsibilities in the Ageing Society : 2008-10-03 Tokyo Japan

Retail Financial Services for the 50-Plus Market : 2008-10-30 London France

6th Annual International Council on Active Aging Conference : 2008-12-04 San Antonio United States

Retirement Communities World Australasia 2009 : 2009-03-30 Sydney Australia

All conferences
Propose your event

 

Company | Contacts | Advertisement | Press | Frederic Serriere | Agetimes
© SeniorStrategic World Wide Head Quarters 22 rue Docteur Greffier 38000 France
Phone : +33 (1) 46 36 53 27 - Email : info (at) thematuremarket (dot ).co.uk