Home > All articles Your advertisement here > : Age Lessons Forecasts Top 10 Boomer Trends for 2007 If you’re wondering what’s on the Baby Boomer agenda for the coming year, Age Lessons, a consulting firm specializing in Boomer marketing and workplace issues... > Read E-MARKETING : Effectively Marketing to Online Boomers With over 80% of Boomers now online and 33% using the Internet everyday, a successful online presence offers both small and large organizations a cost effective channel to reach this community. > Read CHRONICLE : How Marketing to Baby Boomers Can Make or Break Your Business Many marketers seem unaware of the economic promise of marketing to boomers. Why do so many marketers ignore this growing demographic... > Read WORLD WIDE WEB : World's Largest Baby Boomers Domain Portfolio Will Be Released to the Public in 2007 The Boomers & Seniors World Network is releasing its Domain Portfolio of Baby Boomers, Boomers, and Seniors Domain names in 2007. The value of these domains continue to grow as millions are spent on marketing to the 78 million Baby Boomers. > Read CONSUMER BEHAVIOUR : NYCA Strategic Planner Explores Spending Habits of Baby Boomers “Baby Boomers have revolutionalized markets and products throughout their lives,” says Michelle Edelman, Vice President/Director of Strategic Planning for full-service San Diego-based advertising agency NYCA. > Read MARKETING : US: Segmenting Global Markets by Generational Cohorts (2) Generational cohorts can be used to segment various age groups in the U.S. But can these same cohorts also be used to segment target audiences on a global scale? The answer depends on which age group you’re talking about > Read MARKET RESEARCH : US: Segmenting Global Markets by Generational Cohorts Marketing has long rested on the use of market segmentation. While birth age has been a useful way to create groups, it describes segments but in itself does not help to understand segment motivations... > Read MARKET RESEARCH : Japan Remains the World's Second Largest Medical Market Japan has some of the best vital statistics in the world, including the lowest infant mortality rates and highest adult life expectancies. ² > Read BUSINESS : Baby boomers should be key targets for businesses The Census Bureau predicts that 24 years from now, in 2030, almost three-quarters of all boomers, or 57.8 million, will still be alive. That's a lot of years to spend gardening or golfing. > Read MARKET RESEARCH : Study Shows that Boomers Fall into Five Distinct Groups; Although marketers and advertisers lust over Boomers’ high purchasing power, they generally miss the mark when it comes to segmenting the group and maximizing targeted results. > Read > Next   Your advertisement here