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Date 01/7/2009
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Active Seniors in Virtual Workspaces: Methodologies in Social Innovation

2008-09-18 Brussels Belgium

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Europe faces a major demographic challenge! According to OECD, demographic projections are uncertain, but on middle-of-the-road assumptions, the ratio of people over 65 to those between 20 and 64 could double between now and the middle of the century. And in some countries, such as Italy and Spain, this ageing will be much stronger. The situation is similar in most developed countries due to the combined effect of the lowering of the birth rate and the “boomers” reaching retirement age. The phenomenon will be reaching the emerging economies within a few years as was discussed during the eSangathan Mumbai conference.

The shift from an industrial society to a knowledge society, as well as the extension of the individual lifespan in healthy conditions, and the increasing role of ICT in the work process are a set of factors enabling people to work longer in good conditions. It will be a personal choice for some people, and a necessity for others. The real question remains: how to increase the percentage of aged workers (55-64) included into the labour market?

This was exactly the purpose of the eSangathan project

The project focussed on two particular segments, of this 55-64 population: one consisting of employees about to retire in the corporate world, and the other being people willing to be further involved into the labour market as entrepreneurs. eSangathan analysed the situation based on two pilots: one in a major Indian corporation, Mahindra & Mahindra and one at regional level in the Öresund region in Sweden and Denmark.

ICT played a major role in the project and in the life of the pilot members. Indeed, the consortium made the “a priori” assumption, based on previous experiences, that Collaborative Working Environments (CWE) could represent a well adapted solution to improve working conditions and offer a better work-life balance to the ageing workers. The consortium members will be happy to share with you the results of these experimentations during the conference.

eSangathan was also eager to innovate in the field of tools and methods used to reach the social goals of the project. We all know that the Nordic countries are the “best in class” in Europe with regard to the employment of the “seniors”; so, we knew we would learn from our Swedish, Danish and Dutch partners. So will you when attending the conference. You will discover how we shifted from a hierarchical management approach to a “heterarchical” one.

The inclusion of the ageing workforce into the labour market becomes a hot topic in all the countries where their employment rate is low. Indeed, 15 countries out of 27 do not reach the strategic objective of 50% employment rate for the 55-64 population segment. This brings Europe at 44,7% of employment rate at the end of 2007. The employment rate varies from 28,3% (Malta) to 70% (Sweden).

Despite the recent research led by IRDES saying that 31% (The Netherlands) to 67% (Spain) of the 50- 64 workers say they want to retire as soon as possible, one can assume that the working life of the Europeans will be longer in the future. This economical and social reality has been a key concern of the eSangathan team. It results in a set of recommendations and proposals which will be presented in the eSangathan White Paper.

The White Paper will be presented and made available during the conference

 

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Active Seniors in Virtual Workspaces: Methodologies in Social Innovation : 2008-09-18 Brussels Belgium

Retirement Communities World Australasia 2009 : 2009-03-30 Sydney Australia

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