The seniors market is growing at an incredible rate and within three years will be the mainstream market. Is there any sense in which younger consumers may still be considered as more important?
Marketing Food and Drinks to Senior Consumers: Lifestyle and purchasing patterns of the over 55s is a management report produced by Business Insights in partnership with TNS –one of the world ’s leading market information groups.
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This unique collaboration enables us to provide you with unparalleled analysis of 15,000 households in the UK. The report pinpoints new profit opportunities for your food and drinks product by targeting the seniors market. Benefit from expert analysis which compares senior consumer data against younger consumers and quantifiable successful strategies to increase your revenues allowing you to forecast the future with confidence.
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