These conferences are examples. All conferences may be adjusted to your needs.
Impacts of an ageing population on your company
Neither Today's Seniorcitizens are not the old persons from the "past", nor the young people from today. What are their life styles, specificities, consumptions, activities, relations with friends and family ?
Baby boomers generation
Baby boomers are about to reach retirement. They are the most outstanding generation in society, and are about to revolutionize the notion of retirement.
What are their lifestyles, specificities, consumption behaviours, activities, relationships with friends and family ?
Senior-friendly products World Tour
SeniorStrategic Network and FIAPA are jointly present in 48 countries. Together, we examine the Senior market and are aware of new products and services dedicated to Senior citizens. This conference is an overview of these innovations.
Population ageing in the world
Our experts provide on a continuous basis an accurate analysis of the Senior market and its latest projections worldwide.
Which strategies to target Seniors and Baby-Boomers ?
You may have been told that targeting Seniors and Baby-Boomers is complex.
Some companies have been successful in this domain. Which ones ? What are their strategies. There is no magic solution to succeed, but rules to observe.
How to sell to Seniors and Baby-Boomers ?
Many salesmen and sales representatives describe elder people as complex customers. Some say that they "do not understand a thing". This is completely wrong. Persons aged 50 and plus have their own references and consumption modes. They tend to consume for themselves, and not "through" the others. Their consumption behaviour reveals their maturity. This conference shows the effects of psychological and physiological ageing on the way Senior citizens make decisions. We will pinpoint the reality of their references, their values and their higher level of maturity. The aim is to obtain as results an improved and respectful relationship between the salesman and the Senior citizen.
Marketing to 50+ women
In general, 50+ women have acquired a higher level of maturity compared to men at the same age. They have their own needs and their own consumption and information reception modes.
Communicating to Senior citizens
Communication to Seniors is becoming essential for marks to succeed in the forthcoming years. This conference is an analysis of the strategies of numerous marks and provides an overview of the latest trends and projections in this domain.
Neuromarketing serving Communication to Seniors
Neuromarketing is a new science that bridges neurology to marketing in order to understand on one hand how people make decisions, and on another hand their emotional state. Neuromarketing can be frightening. It could be used with or without respect of people. SeniorStrategic is partner of several research laboratories dedicated to Neuromarketing applied to ageing.
These conferences may be adapted to your personal needs.
s
