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Information on aging and Wellness / Sport RESEARCH : Exercise reduces falls in older people Exercise programmes are an effective option for preventing falls among older people living in the community. STUDY : With age comes happiness, University of Chicago study shows Americans grow happier as they grow older, according to a University of Chicago study STUDY : Older and Wiser? New Research Challenges Assumptions About Age and Emotional Intelligence Study confirms that while some aspects of emotional intelligence (EQ) develops with age, there's no guarantee that older means wiser. FITNESS : Value of exercise for seniors shown in multi-center study A study, which appears in the November issue of Journal of Gerontology, is the first to show that physical activity can improve a person's score on a standardized test of physical mobility, ... SPORT - HEALTH : Baby boomers make physical activity and recreation a business opportunity By now, every business manager knows that there are 77 million baby boomers in the United States alone, with $2 trillion in spending power. WELLNESS : 'Baby Boomer Fitness Expert' Highmark Blue Shield of Pennsylvania presented award-winning personal fitness trainer, Stephen Holt, to address their employees about the importance of health and fitness. SPORTS : US: 2006 Senior Games The 2006 Indiana Senior Games will be held June 15-18 in Carmel, Indiana and surrounding Hamilton County facilities. MARKETING : US: Fit after Fifty Inc. Expands Marketing Campaign Fit After Fifty, Inc. announced that it is expanding its marketing campaign to include 40 plus adults and also encourage them to improve their health and fitness at Fit After 50(TM) fitness centers. FRANCHISE : Fit After Fifty Inc. Launches New Marketing Program It targets this demographic with compelling messages about benefits specific to this generation and encourages taking that important first step towards fitness and living younger. PSYCHOLOGY : The New Retirement Mindscape The New Retirement MindscapeSM , the first study to explore people's attitudes, worries, behaviors, ambitions and needs before and after retirement. SPORTS : More Baby Boomers Participating in Basketball and Other Court Sports Than Ever Before “Baby boomers” are participating in contact and team sports in record numbers. We’re not talking about shuffleboard, golf or croquet, but the really rough stuff -- baseball, hockey and basketball. EVENT : US: Consumer Show Focuses on Baby Boomers The Baby Boomers Show will be an exhibition open free to the public, and will have a variety of exhibitors that would be of interest to members of the baby boomer generation. ACTIVE AGING : Active Aging Industry Growth Projected in Most Segments The demographic of aging adults combined with the urgent need to control health care costs is fueling demand for walking trails, wellness... WELLNESS : Age-Friendly Fitness Centers and Wellness Programs Attract Older Adults Physical activity is the well-documented solution to maintaining the quality of life for adults 50 years and older... WORLD WIDE WEB : New "Welcome Back to Fitness" Web Site Targets Baby Boomers Online toolkit from International Council on Active Aging offers age-friendly guidance for the 50+ fitness newcomer or returning exerciser. > Next