FITNESS
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Value of exercise for seniors shown in multi-center study
A study, which appears in the November issue of Journal of Gerontology, is the first to show that physical activity can improve a person's score on a standardized test of physical mobility, ... >
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WELLNESS
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'Baby Boomer Fitness Expert'
Highmark Blue Shield of Pennsylvania presented award-winning personal fitness trainer, Stephen Holt, to address their employees about the importance of health and fitness.
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SPORTS
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US: 2006 Senior Games
The 2006 Indiana Senior Games will be held June 15-18 in Carmel, Indiana and surrounding Hamilton County facilities. >
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MARKETING
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US: Fit after Fifty Inc. Expands Marketing Campaign
Fit After Fifty, Inc. announced that it is expanding its marketing campaign to include 40 plus adults and also encourage them to improve their health and fitness at Fit After 50(TM) fitness centers. >
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FRANCHISE
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Fit After Fifty Inc. Launches New Marketing Program
It targets this demographic with compelling messages about benefits specific to this generation and encourages taking that important first step towards fitness and living younger. >
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PSYCHOLOGY
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The New Retirement Mindscape
The New Retirement MindscapeSM , the first study to explore people's attitudes, worries, behaviors, ambitions and needs before and after retirement. >
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EVENT
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US: Consumer Show Focuses on Baby Boomers
The Baby Boomers Show will be an exhibition open free to the public, and will have a variety of exhibitors that would be of interest to members of the baby boomer generation. >
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