Dr. Mary Furlong reveals breakthrough product and service opportunities,
and gives you the tools, resources, techniques, and data you need to capitalize
on them. She offers powerful insight into baby boomers' new lifestage transitions
in housing, health, fitness, finances, family, fashion, romance, travel, and
work -- and the new brand choices they're about to make.
Throughout, Furlong combines extensive, authoritative market
research with inspirational stories about passionate, tenacious entrepreneurs
and brand leaders who are blazing new trails in these fast-growing markets.
You'll learn how to segment boomer markets, and identify opportunities to innovate
entirely new categories of products and services. You'll discover which sales
and marketing strategies really work, and even uncover opportunities in the
surprising worldwide boomer market.
Five Trends Shaping The Next Baby Boomer Revolution
Global markets, longevity, lifestage transitions, technology, and spirituality
From Concept To Product To Financing, And Beyond
All you need to execute on your baby boomer product/service opportunity
The New Healthcare Revolution, The New Healthcare Business
How boomers are using the newest innovations to take control over their health
futures
Sex And Romance: I'll Have What She's Having
The new sexual revolution: making it feel like the first time -- or better
Choosing Families, Making Connections
Powerful new opportunities in helping boomers reach out and connect
Author
Dr. Mary S. Furlong is the leading authority on the baby boomer generation as
it moves beyond 50. She founded Mary Furlong & Associates to help socially
and consumer-conscious companies reach this growing market. She is also Executive
Professor of Entrepreneurship and Women in Leadership at Santa Clara University's
Leavey School of Business.
Before launching Mary Furlong & Associates, Dr. Furlong
founded the nonprofit organization SeniorNet in 1986. She founded Third Age
Media in 1996, ultimately reaching more than two million members. Throughout
the course of her work for both organizations, she raised $120 million in venture
capital funds. She has advised President Clinton, Congress, the AARP, and corporate
clients including IBM, Johnson & Johnson, Merrill Lynch, Procter & Gamble,
and Microsoft.
With the American Society on Aging, Dr. Furlong co-produced
the successful 2004,2005,2006, and 2007 What's Next Boomer Business Summits.
She was Executive Producer of the 2005,2006, and 2007 Silicon Valley Boomer
Venture Summits and $10,000 Boomer Business Plan Competitions. She is a member
of the Leadership Circles of the American Society on Aging's Business Forum
on Aging, the National Council on Aging (NCOA), and the AARP. She is also an
advisor to several start-up companies all focused on the boomer market.
Dr. Furlong has appeared on CBS, NBC's Today Show, PBS, and
NPR to discuss trends in aging and technology. She was named one of the top
50 business leaders by Time Digital, and has also been honored by Fortune Small
Business Magazine. Her books include Grown-Up's Guide to Computing.
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