As part of the company’s
“Refresh Everything” campaign, Pepsi is reinvigorating its beverage
lineup with the introduction of three new products.
Pepsi Natural, Pepsi Throwback
and Mountain Dew Throwback, all sweetened with natural sugar, will be hitting
the beverage aisle this March and April.
“We’re complementing
and reinforcing our core soft drink offerings with a hat trick of innovative
products,” said Frank Cooper, VP of portfolio brands, Pepsi-Cola North
America Beverages. “Pepsi Natural and the Throwback duo give consumers
the opportunity to refresh how they experience soft drinks – from a premium,
all-natural beverage to a fun, retro twist on two of our most popular brands.
We’re continuing to offer a variety of products across different beverage
categories, with a splash of nostalgia and entirely new experiences.”
Pepsi Throwback
and Mountain Dew Throwback
Pepsi and Mountain Dew
are offering consumers a taste of the past with their own versions of Throwback,
two new limited time only products inspired by the ’60s and ’70s,
sweetened with natural sugar in a retro-look package. For some, it will be a
trip down memory lane, but for those too young to remember, it will be a chance
to experience a new twist on their favorite brands. Pepsi Throwback and Mountain
Dew Throwback will be available nationally for eight weeks only, beginning April
20.
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