Nintendo : forget fruitcake - "gray gamer' study shows grandparents prefer tech toys
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A new survey conducted by
Harris Interactive® and commissioned by Nintendo of America revealed that
52 percent of grandparents and 68 percent of baby boomers who celebrate the holidays
would be excited to receive a technology product as a gift this holiday season.
And at least half of that group (27 percent of grandparents and 34 percent of
baby boomers) said they would like to receive a portable video game system, such
as a Nintendo DS™ Lite, this year.
"These results confirm that even as folks get older, they
still want the same cool tech toys as everyone else," says George Harrison,
Nintendo of America's senior vice president of marketing and corporate communications.
"A 2006 survey by the Entertainment Software Association revealed that
25 percent of all gamers are 50 or older. Fortunately, we have titles like Brain
Age for Nintendo DS to satisfy all the grown-up kids on your shopping list."
Nintendo continues to reach out to new audiences, including
grandparents and baby boomers, with games like Brain Age™: Train Your
Brain in Minutes a Day. The hit game, made for the hand-held Nintendo DS Lite
system, helps users keep their minds sharp while they have fun with a variety
of word, number and memory puzzles. It was the hit of the AARP's recent "Life@50+"
expo and attracted many grandparents to Nintendo World in New York for a Grandparents'
Day battle of the brains. Baby boomers and seniors worldwide use it daily as
a fun way to keep their minds sharp.
Brain Age is a part of Nintendo's Touch Generations™ line,
which is designed specifically to appeal to video game novices. For more information
about Brain Age, visit www.BrainAge.com.
The worldwide innovator in the creation of interactive entertainment,
Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software
for its Wii™, Nintendo DS™, Game Boy® Advance and Nintendo GameCube™
systems. Since 1983, Nintendo has sold nearly 2.2 billion video games and more
than 387 million hardware units globally, and has created industry icons like
Mario™, Donkey Kong®, Metroid®, Zelda™ and Pokémon®.
A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash.,
serves as headquarters for Nintendo's operations in the Western Hemisphere.
For more information about Nintendo, visit the company's Web site at www.nintendo.com.
By
K.S. Date
19-12-2006
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