Home > All books     SELECTED BOOK To ad a book to this list contact us       Marketing to the Mindset of Boomers and Their Elders: Using Psychographics and More to Identify and Reach Your by Carol M. Morgan Based on twelve years of research involving 20,000 American subjects, Marketing to the Mindset of Boomers and Their Elders by Carol M. Morgan and Doran J. Levy, is an informative and practical guide to reaching out to the 40 and older demographic, using psychographics and other marketing techniques. Individual chapters offer advice on adjusting a marketing strategy toward specific "segments" of the boomer population, characterized by specific personality traits, including optimistic vs. disillusioned, proactive, or "faithful patient" segments of the health-care market. Marketing to the Mindset of Boomers and Their Elders is an unusually insightful and useful look into the mental workings of human demographics and highly recommended reading for anyone charged with marketing services or products to the older segments of the American consumer markets.   Send to a friend