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Information on aging and Marketing - Communication REPORT : How Well Do You Know Boomers? The report, “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths > Read REPORT : The Maturing of America : Getting Communities on Track for an Aging Population America and its communities are aging and aging rapidly. As the Baby Boom generation- born between 1946 and 1964- reaches retirement age... > Read REPORT : Retirees spending freely As the ‘baby boomer’ generation begins to join the ranks of the retired so policy makers must a fresh look at their behaviour as consumers... > Read INITIATIVE : Claudia Biegel : "Route 50Plus: For all you want to know about 50 plus" Route 50Plus : As from September 2007 there is a new organization working in the field of the 50 plus market: Foundation Route 50Plus. > Read MARKETING : Born out of frustration, take3everyday.com puts female baby boom consumers first Last summer, take3everyday.com co-founder Joy Parks was frantically trying to find something to wear to an unplanned out-of-town meeting. > Read STUDY : Boomer Women = Big Money For Marketers Often overlooked by marketers in favor of their younger counterparts, Boomer women’s deep pockets can enrich marketers’ coffers. > Read INTERVIEW : Todd Derene (GenerationWoodstock) : "Our objective is to provide clear and ongoing understanding about the potential represented by older consumers" GenerationWoodstock (GenW) is the brainchild of Sheila Reilly, founder and principal of Reilly Group, a full service qualitative market research consultancy. > Read CHRONICLE : Bill Pierson (CEO/Principal Clarke Advertising & Public Relations) : "Marketing to the Young At Heart" “Fairy tales can come true, it can happen to you, If you’re young at heart.For it’s hard, you will find, to be narrow of mind, If you’re young at heart.” > Read STUDY : Consumer voices influence purchases-and their friends Many adult consumers (63%) are making decisions about issues, causes, companies, products and services more quickly... > Read STUDY : 89 Percent of Boomers Advise Their Friends on Purchasing Decisions Survey reveals that marketers are overlooking the missing link -- Boomer-To-Friend (B2F) Connections > Read CHRONICLE : David Wolfe (Ageless Marketing) : "What Marketers Need to Know About Aging Boomers" My good friend Joe Pine, lead author of the enduring best seller The Experience Economy is about... > Read MARKETING : Thenewmajority : segmentation by Millennium in UK Millennium, the marketing agency that targets the over 50s, has developed a new segmentation that will help the company pursue sections of the mature market. > Read STUDY : New Type of Baby Boomer: The Pivot Spender A national study of Baby Boomers conducted by The Nielsen Company and Age Lessons has uncovered a new market segment known as Pivot Spenders... > Read Book : Turning silver into gold Seasoned digital-marketing strategist Furlong explores the breadth and depth of the baby-boomer market. > Read DESIGN : Design challenge addresses problems of older and disabled people What do a futurist suit of underwear, an international language for mobility, and devices for assisting with carrying and transporting shopping bags have in common ? > Read > Next