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Information on aging and Marketing - Communication REPORT : Insights Into the Oldest and Youngest Boomers The Mature Market Institute (MMI) study, Boomer Bookends: Insights Into the Oldest and Youngest Boomers... RESEARCH : Ad Clutter Benefits No One One obstacle to getting consumers’ attention online is ad clutter. We define ad clutter as the overcrowding... SHOW : AARP Life@50+ highlights from day 1 Life@50+ highlights from day 1 of the events. (from AARP broadcast team) DESIGN : GE Consumer & Industrial Universal Design Principles in New Appliance Development Will Aid Aging Baby Boomers and Consumers with Diverse Abilities Although each of us has a unique profile consisting of height, age, ability, strengths, weaknesses... REPORT : How will society and businesses adapt to the reality of an aging population? A study of our retirees provides a few signs to better understand and adapt to this phenomenon VIDEO : Zoomers by Moses Znaimer Moses announced the acquisition of CARP (Canadian Association for the 50plus) and introduced the "Zoomer". MARKETING : Baby Boomers Redefining the Role of Grandparent The baby boomers are becoming grandparents and they are changing some perceptions... REPORT : Breadwinning Boomers Responsible for Multi-Generational Brand Decisions With 40 and 50-somethings at or near the peak of their earning potential and typically... VIDEO : AARP Services and Focalyst Announce Top Ten Boomer Myths on the Today Show The media seems to be obsessed with Baby Boomers, and frequently the headlines make blanket statements... EXPERTS : Leading Senior Experts Consortium Continues To Grow The numbers are staggering. In 2010 the 65+ population will be... REPORT : Boomers Miserable, Seniors Happiest While Baby Boomers struggle with rising mortgages and kids who barely know their hard-working parents... ADVERTISEMENT : Touch of gray The baby boomer generation. The first generation of American Consumers to be marketed to by television technology. REPORT : How Well Do You Know Boomers? The report, “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths REPORT : The Maturing of America : Getting Communities on Track for an Aging Population America and its communities are aging and aging rapidly. As the Baby Boom generation- born between 1946 and 1964- reaches retirement age... REPORT : Retirees spending freely As the ‘baby boomer’ generation begins to join the ranks of the retired so policy makers must a fresh look at their behaviour as consumers... > Next