You are Rafael Navas Castellon, Chief Editor of Grupo Jubilo Comunicacion.Could you introduce yourself and your company?
I am journalist, businessman, I have a P.HD in journalism and I am the chief editor of the Grupo Júbilo Comunicación. The Grupo Júbilo Comunicación is the first journalism company specialized in issues related with seniors.
Grupo Júbilo Comunicación edits a magazine, several radio programs, a business journal, many important senior guides, books, and organizes lectures and journeys dedicated to Senior citizens.
The website www.jubilo.es, is very popular among Spanish-speaking citizens, what do you offer to your readers?
www.jubilo.es is the leader and the first website in Spanish language dedicated to Seniors. Trough our website, we provide information to more than 3 million readers and their families per year. www.jubilo.es is a website constituted of more than 4.000 pages of assorted contents and services. Our website tackles health, economics, finance, travelling and leisure time issues related to seniors and their families all around Spain and Latin America.
What is the common profile of your readers?
www.jubilo.es has three kind of readers: seniors over 50 years old, their families and professional Spanish firms that specialize in offering products and services to Seniors.
Could you please describe the other medias edited by the Grupo Jubilo Comunicacion?
Besides our website, we edit a leading magazine for Senior citizens: “Vivir con Júbilo” and “Negocios & Gestión Residencial”, an economic journal dedicated to professionals of the Baby-Boom sector.
Additionally, we edit “La Gran Guía Júbilo”, an annual guide with more than 800 pages where you can find full details and complete information about the grownups in Spain. La Gran Guía Júbilo describes the existing services of each Spanish autonomous region, local administration and the city council. Furthermore, the Grupo Júbilo Comunicación edits several books related to ageing crisis, senior-oriented healthcare, purchasing habits, dependency law, marketing and communication to Senior citizens.
What are the main companies advertising through your media?
The main advertisers of the Grupo Júbilo Comunicación are the prestigious and principal firms of Spain and medium enterprises that want to reach Seniors. We have residential firms, remote-assistance companies, domestic services companies, building firms and orthopaedic equipment companies. Moreover, banks and finance firms advertise in our media their services and products dedicated to Seniors.
What are your plans to expand in the future?
The Grupo Júbilo Comunicación will initiate in the next months the following projects:
- Internationalisation in Latin America.
- Creation of the Júbilo Press Agency.
- Creation of a phone domestic service aim to the Elderly called “Júbilo Dígame”
- Creation of a travelling agency specialized in Senior customers
- Edition of two new magazines to reach mature men between 50 and 60 years and mature women between 50 and 60.
Rafael Navas Castellón
"Grupo Júbilo Comunicación" Chief Editor
Phone 00 34 91 535 72 70 Madrid-Spain
rafaelnavas@jubilo.es
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