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05/17/2008   seniors and baby boomers market news  
 
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Internet marketing strategies on 50+

Evaluate and improve the quality of your website for Older Users (Baby boomers and Seniors)

The way how the 50 plus persons are using Internet is different from other generations. The main raisons are : different usages, differente valeurs and opinions, different behaviors, different ways of navigation on a web site, impacts of aging...

Get more satisfaction from your older visitors and get more revenues with your web site. Make it analyzed.

> Your website analyzed by experts of the 50 plus market or/and
> Your website analyzed by 50 plus people

The evaluation objective is to identify strenghs and weaknesses of your web site with 50 plus years old users. The expertise may contains many criterias :

All aspects of your web site may be analyzed such as :

performance and look of the home page
usability for older people
compatibilty with aging factors
quality of the contents and high value services
quality of the customer-prospect relation
quality of your search engines indexation, keywords, titles, articles...
...

All the conclusions are detailed in a special report sent to you.

This service may be done world wide.

 

Contact :
Steven Anah : info@thematuremarket.com
Phone : 33 1 46 36 53 27

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Canadian Congress on Leisure Research : 2008-05-14 Montreal Canada

Insurance : Senior market - Baby-boomers are back again : 2008-05-15 Milano France

Older, Richer, Wiser? : 2008-05-29 London United Kingdom

12th Congress of the European Federation of Neurological Societies – EFNS : 2008-08-23 Madrid Spain

IFA’s 9th Global Conference on Ageing and Expo Ageing & Design : 2008-09-04 Montreal Canada

Shaping Tomorrow Today : 2008-09-04 Montreal Canada

Focalyst Executive Forum : 2008-10-02 New York United States

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