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At 125 million strong, Boomer
and Mature consumers spend over $3 trillion annually and represent one of the
biggest business opportunities of the 21st century. As this multifaceted group
redefines what it means to "grow old", their behaviors and attitudes
are having a profound effect on retirement, health, finance, leisure, technology
and many other industry areas. As a result, the business community at large is
directing their attention to this once "overlooked" demographic, devising
strategies and tactics for understanding them, reaching them and creating products
and services that can meet their needs.
Focalyst Executive Forum is the pre-eminent event for marketers
and leading executives targeting Boomers and beyond. No other event provides
as many industry perspectives and actionable insights as this one. Conference
programs are thoughtfully built with the trends of the market and the needs
of the business community in mind. Through our work with hundreds of clients
across a wide range of industries we are acutely aware of the challenges businesses
face and are well-versed in best-fit content for meeting information needs.
The Forum is unique among emerging Boomer conferences
because it:
* Caters exclusively to senior executives, specifically those
in marketing, market research, advertising and brand management
* Attracts high-level speakers from Fortune 500 corporations leading their industries
in understanding and targeting Boomers and Matures
* Focuses on business issues and actual case studies – not consultant
self-promotion speeches
* Presents proprietary ideas and data from Focalyst
* Delivers a high-class, unique brand experience from the venue to the quality
of networking opportunities
