New Female Apparel Line Targeting Baby-boomers With Style
ust in time for Spring, electronic retailer HSN's catalog division,
Cornerstone Brands, is launching "IOS" (Individual Original Style), an
innovative new women's fashion apparel catalog exclusively designed for women 40
to 55 years old who want to creatively and passionately express their
individuality through easy-to-wear fashion-forward choices.
Created by experienced catalog merchant TravelSmith Outfitters, the new vibrant
women's apparel catalog is landing on front doorsteps now and coming to life
live on the TV shopping network HSN April 9 at 2 AM and 9 AM; April 10 at 5 AM,
5 PM and 11 PM; and April 11 at 1 PM (all times EDT). The 48-page catalog
targets baby-boomer women that are confident, vibrantly alive and respond to
color and distinctive artistry in their clothing.
The IOS catalog is organized by color themes to express the emotion and design
in each piece of fashionable apparel. With an eye towards colors that reflect
the moods and beauty of nature, the new clothing line utilizes a wide range of
fabrics, textures and embellishments to create one-of-a-kind pieces of wearable
art. The IOS line covers the entire color spectrum, reflecting the beauty of
nature from ocean blues to earthtones, in a range of flattering silhouettes.
"The coordinated introduction of IOS into the marketplace via catalog and
TV-retail epitomizes everything we are striving to accomplish with the recent
acquisition of Cornerstone Brands," said Rob Gruen, Executive Vice President of
Merchandising for HSN. "Channeling the incredible power of the TV-shopping
medium to support the introduction of a new catalog brand into the market is a
formula for success when targeting this highly appealing demographic. Our IOS
catalog team has done a terrific job developing an impressive collection of
apparel that is sure to resonate with our customers."
Women in their 40s and 50s are becoming more prolific in their fashion choices
than ever before. The IOS line addresses this often underserved demographic,
providing them with a look that is fashion appropriate and adaptable to their
current lifestyle. Included in the premiere collection are enticingly colorful
tops and jackets featuring original artwork that can mix and match with basic
tees, camisoles, bottoms and layering pieces to allow women to easily express
their own individual style with confidence. Expressive accessories such as
jewelry, belts and artistic sandals will complete the head-to-toe look.
"Our goal with IOS is to create a line of apparel that allows our customer to
express herself in unique clothing that is beautiful, expressive and flattering
to wear," said Christine Harrison, Vice President of Women's Merchandising at
TravelSmith Outfitters. "This is clothing to fall in love with, have fun in and
be seen in. The IOS label is a promise that you will not find our clothing
anywhere else in the world."
The premiere issue of IOS will feature exotic images shot in Puerto Vallarta,
Mexico. For more information on the IOS line of apparel, please go to
http://www.HSN.com , keyword "IOS."
About HSN:
HSN, an operating business of IAC/InterActiveCorp (Nasdaq: IACI - News),
originated the electronic retailing concept in 1977 and has since evolved into a
global multichannel retailing giant, offering thousands of unique products in
fashion, beauty, home, jewelry and electronics. Customers who shop on HSN can
find name brands such as Sony, Kodak, Gateway Computers and Wolfgang Puck Bistro
cookware, as well as fashions from Nicole Miller, Nine West and Etienne Aigner.
HSN's product offerings can be found across a number of retailing platforms
including TV, where HSN reaches 89 million U.S. households and is now the 4th
largest cable television network in the U.S.; the Internet, through its
easy-to-use Web site, http://www.hsn.com ; and catalogs, with its Cornerstone
Brands portfolio of titles including Alsto's, Ballard Designs, Frontgate, Garnet
Hill, Improvements, IOS, Smith and Noble, The Territory Ahead and TravelSmith.
In 2005, HSN generated worldwide consolidated sales of $3 billion, answered 62
million calls and delivered 60 million products worldwide.
Source: HSN
All of the above text is a press release provided by the quoted organization.
TheMatureMarket.com accepts no responsibility for their accuracy.
By
M.B. Date
10-04-2006
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