Document sans titre
By Kim Walker from
Silver Group : http://www.silvergroup.asia
While the 14-29 year-olds
are a shrinking portion of the travel market, the 50-plus group is growing,
according to Roy Morgan's Domestic Tourism Trends report released in March.
In the year ended September
2008, 74 per cent of Boomers went on holiday, compared with 68 per cent of Generation
Y, aged 18-29.movie
Baby Boomers are shaping
up to be a tourism operator's dream, with research showing they are the most
frequent and cashed up travellers. Often mortgage and child-free, Boomers on
average take longer holidays and spend hundreds of dollars more than their younger
counterparts.
But generally, the industry
is overlooking them in marketing and advertising campaigns. Contrary to typical
tourism ads showing young couples frolicking in swimwear, the Roy Morgan research
indicates that Baby Boomers are more likely to travel than younger generations.
To the benefit of Australia's
tourism industry, Boomers have a tendency toward domestic travel and "are
very risk averse" and "not very adventurous", unlike younger
travellers who find the prospect of overseas travel more exciting.
The research also indicates
that there's the issue of interest. Young people tend to be more interested
in computers or going to the gym. A lot of the money spent is on mobile phones
or the latest technology.
While Generation Y and Generation
Z (under 18) are likely to travel to Asia or South America, the Aussie Boomers
predominantly travel to western English speaking nations, with New Zealand being
the most popular, followed by England and the US.
"Baby boomers are the
first generation to really feel that travelling is a right and not a privilege".
By Kim Walker from
Silver Group : http://www.silvergroup.asia
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