Aging Population and Trends in Outdoor Living Boost Sales of Garden Products
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Consumer attitudes
towards gardening has transformed substantially in recent years. While many enthusiasts
regard gardening as a leisure pursuit, many younger homeowners consider the garden
as relaxation area and are seeking products such as bedding plants, power tools
and lawncare to redesign the landscape and reduce the maintenance required. Overall,
the gardening products market has been expanding in harmony with increasing leisure
time.
Consumer interest in gardening is perky, driven by changing
lifestyles, greater affluence and exposure to fashion and television 'make over'
programs. The gardening products industry also benefits from sales of homes,
favorable weather patterns and rising trend toward outdoor living. Demographic
factors such as income, age and life stage are crucial to gardening activities.
Aging and middle-aged population, consumer falling under middle- and upper-income
brackets and female homeowner with greater gardening ethos are major purchasers
of garden products. Developing nations such as Asia-Pacific and Latin America
hold most promising opportunities for garden products due to faster population
growth and rise in disposable income levels. Rising global popularity of golf
will also present favorable opportunities.
Lawn and garden care products market including fertilizers/
growth media and pesticides is expected to witness an increasing demand based
on several local and private investments in commercial projects such as façade
landscaping, property development, tourism programs, park and playground development,
and resort and golf course development. Easily amenable advertising and other
marketing media are also playing a decisive role in increasing demand for these
products. Decorative Garden accessories, such as fountains, paving, lighting,
and yard art, will continue to gain from positive outdoor living trends.
The demand for garden equipment will propel based on ongoing
advancements in commercial and residential buildings. Introduction of new products,
including cordless electric trimmers are likely to create a wide market for
garden equipment products. Demand for lawn mowers will continue to remain stronger
based on their applications in commercial and residential applications. Turf
and grounds equipment is likely to gain from the increasing number of golf courses,
and professional landscaping services industry. Other products including snow
throwers, edgers, trimmers, and parts & accessories are likely to fillip
based on improving income levels in developing countries. Tool/Implements manufacturers
will turn towards technological innovations focused on making lighter and easy-to-use
tools, and more powerful battery technology to enable users to switch to cordless
products.
Garden centres are the dominant channel for garden products
due to their product range, quality, up market image and level of service. Aggressive
pricing strategies, strong promotional activity and attractive display are key
factors behind their success. Weather and economic conditions induce greatest
uncertainty in the garden products market. Growing concerns over fertilizer
contamination, noise pollution, and water waste have long plagued the industry.
The report titled "Gardening Products: A Global Outlook",
published by Global Industry Analysts Inc, provides a collection of statistical
anecdotes, market briefs, and concise summaries of research findings. The global
market discussion selectively highlights, and brings to the fore undertones
in market trends, and issues i.e. the emergence of convenience as a crucible
of success, changing consumer preferences, the growing popularity of garden
fountains, and many more. The US market is richly illustrated with substantiating
tables, charts and graphs, which summarize key research findings, and analytical
projections. Other regional markets briefly summarized include Canada, Japan,
and Europe, among others. The report also includes an indexed, easy-to-refer,
fact-finder directory listing the addresses, and contact details of 384 companies
worldwide.
By
KS Date
11-09-2008
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