Disney and AARP are in the
process of developing unique offers and benefits for AARP’s 40 million
members that will be unveiled in the months to come. The new benefits under
development will include discounts on select merchandise available through Disneyshopping.com
(which includes personalized story books, collectible pins, DVDs, apparel, and
toys), unique AARP member experiences at Epcot’s Food & Wine Festival,
Epcot’s Flower & Garden Festival and Disney’s California Food
and Wine Festival as well as other special offers for AARP members.
The new relationship was
unveiled, complete with an appearance by Mickey Mouse, during AARP’s Life@50+
annual member event in Washington, DC, attended by more than 20,000 AARP members.
During the event, AARP announced that American grandparents in the baby boom
generation spend $30 billion a year on their grandchildren.
“Our members have
a strong desire to connect with younger generations and leave the world a better
place for their children and grandchildren. The relationship with Disney creates
opportunities to help bring our member’s families together in fun and
exciting ways,” said William Novelli, AARP’s CEO.
“As the worldwide
leader in family entertainment, Disney is incredibly pleased to collaborate
with AARP to provide great content and experiences for people of all ages,”
said Robert A. Iger, President and CEO of The Walt Disney Company. “Disney
has been helping families connect for generations and we’re delighted
to now be enabling AARP members to share great times and memories with their
kids and grandkids.”
Highlights of the relationship
for AARP members include:
• Upcoming discounts
on select merchandise available through Disneyshopping.com (which includes
personalized story books, collectible pins, DVDs, apparel, and toys).
• Unique AARP member experiences at Epcot’s Food & Wine Festival,
Epcot’s Flower & Garden Festival and Disney’s California Food
and Wine Festival.
• The potential for new and unique offers for AARP members created by
Disney in the months to come.
• Disney and AARP also hope to work together on special initiatives
for grandparents.
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