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Clear
majorities in polls conducted since 1973 have said that their TV set is something
they couldn't do without. Yet the latest Pew Research Center survey suggests
Americans' long love affair with their TV sets may be cooling.
Whether prompted by the
recession or by the lure of new computers and other devices that can display
TV programs as well as other kinds of streaming video, barely half (52%) of
the public now say a television is a necessary part of their lives. That's a
decline of 12 percentage points since 2006 and the lowest proportion since 1973
to view a television as essential -- even lower than the 57% who said a TV set
was a necessity when the question was first asked in 1973.
Young adults have led the
march away from the TV screen: Only 38% of those 30 or younger say a TV is a
necessity, a 15-point decline since 2006. In contrast, perceptions of a television
set as a necessity declined by just 6 points to 68% among respondents 65 or
older.
A similar decline occurred
in the past three years in attitudes toward cable and satellite television service.
Today, less than a quarter (23%) of the public say such service is essential,
down 10 points from 2006. But unlike attitudes toward television, views on cable
and satellite service have declined more uniformly by age; if anything, it's
those 65 or older who are more likely to have changed their minds about it (a
13-point decline among those 65 or older, compared with an 11-point decline
among those under 30).
Source : http://pewsocialtrends.org
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