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Eons.com is a 50+ media company inspiring a new generation baby boomers and
seniors to live the biggest life possible. Interview of its founder
What is Eons.com?
Eons.com is a 50+ media company inspiring a new generation baby boomers and
seniors to live the biggest life possible. Our mission is to capture the voice
of the inspired boomer generation through a portal and through a spirited community
that is the center for everything 50-plus.
Eons.com is the place to tackle your wildest adventure and dreams, celebrate
your accomplishments and make the most of today. Co-creation and participation
is at the center of Eons' ability to deliver an exceptional, relevant experience
for the 50-plus visitor. From listing and going after their life goals, to acting
as experts for their fellow members, users engage with Eons' products and services
resulting in a unique, personalized experience with every visit.
Why did you launch this web site ?
In August 2005, I left my former position as founder and CEO of Monster.com.
At Monster, my mantra was, "It's half about a better job, and half about
a better life."
With the jobs aspect fulfilled, I'm now focused on helping people enjoy a better
life. As momentum began to build around the baby boomers' exit from the labor
force, I was inspired by the massive post-retirement opportunities and started
Eons with the mission to inspire boomers and seniors to live the biggest life
possible. My new mantra is "Let's live to be 100 (or die trying!)"
Who are your readers?
Eons members consist of boomers and spirited seniors who want to do more, see
more, learn more and be more.
They have more ambition, health and financial means than any other generation.
They can tackle life with gusto from the moment they celebrate turning 50 through
the journey toward the reachable goal of living to be 100. Eons is putting
out a challenge to make the most of this time and invites all spirited individuals
50-plus to join. It’s free to register at Eons and thousands are
joining every month.
You Invite 50-plus Generation of Boomers and Seniors to Be Proud, Be Loud about
Their Age. What do you mean?
There is a lot that is debatable in life. Age is not. And while
age is not the one thing that fully defines an individual, it is the thing that
tends to pull like-minded people together and it is Eons’ point of differentiation.
People are showing up at our Eons.com site proud of their age and ready to engage.
That’s a real difference from feeling like you have to hide your age,
which is not uncommon.
Also, the first 50 years of most people’s lives are structured around
A "have to" list whereas after 50 they can start to plan for their
want to do list. The years after the age of 50 are typically the most
unstructured time in the lives of baby boomers -- and Eons provides them with
inspiring ways to travel and explore, to re-invent careers, to nurture relationships,
to give back to the community ... to live life to the fullest!
Which strategy do you use to reach this objective?
Everything we do at Eons is with a “50+” lens, meaning we are laser
focused on being relevant. We are a safe place where even the inexperienced
50+ web user can feel welcome. We have four pillar products that address
the key areas of people’s lives: body, money, love and fun. Additionally,
we have four innovative pillars that challenge people in a different way, including
Goals; Lifemap, where you build your life story; Obits, where we celebrate the
lives of loved ones in a new way; and cRANKy, the first age relevant search
engine.
The first thing we did before we even launched was very successful. Our pre-launch
"How Old Are You?" challenge collected more than 40,000 goals from
more than 5,000 Americans from all 50 states between April and July 2006.
The viral campaign invited spirited 50-plus adults to submit up to 100 goals
they would like to accomplish before reaching the attainable age of 100 for
a chance to win $15,000 toward making one of them come true. With the July 31
launch of eons.com, we unveiled a signature area of our site that allows them
to view an ever-changing list of top goals of 50-plus Americans, create their
own "want to do" list, and leverage our experts, resources, tools
and community of like-minded people to help them achieve them.
The winner of Eons "How Old Are You?" challenge, 63-year old Regina
Ting of Hawaii, submitted 46 goals and selected No. 4 on her list, "visit
my ancestors' province in China," as the goal she'll pursue with her prize
winnings.
Goto : http://eons.com
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