Document sans titre
By Laura Rossman,
http://boomersummit.wordpress.com/
There are now about
8.2 million RV owners across the nation, according to the Recreation Vehicle
Industry Association. Unlike the stereotype of older couples hitting the road
after retirement, the average RV owner is middle-aged and married, traveling
a total of 4,500 miles and 26 days annually.
The industry is betting
on an expected increase in new buyers entering the market, as the baby boomer
generation enters retirement.
“Baby boomers have
had a really large impact on the industry already. They represent the largest
group of owners in the industry,” Mark Polk, owner of RV Education 101,
an education program that publishes how-to books and videos for newcomers to
the RV lifestyle, told CNBC.
RV companies have been anticipating
the influx in potential customers for awhile.
“All along, for the
last four or five years, we’ve known the baby boomer population is coming.
Every month there will be 350,000 potential customers in the baby boomers through
2030,” said Winnebago CEO Bob Olson. “There is a potential opportunity
for our customer base to grow. A portion of them will want to join the RV lifestyle.
This bodes well for us in the future.”
By Laura Rossman,
http://boomersummit.wordpress.com/
Home
