Document sans nom
  seniors and baby boomers market news  
 
Document sans nom
 
10/30/2014
 
  Submit your news
  Advertise on this site
  tMM's sponsor
  Take us as sponsor
 
  NEWS
All articles
All interviews
Associations
Automotive - Transport
Cosmetics - Beauty
Demography
Domotic / Real estate
Employment
Insurance - Bank
Technologies
Leisure - Tourism
Health
Retail industry
Housing
Services - Housecare
Gerontology
Medias
Marketing - Commu.
Retirement
Wellness - Sport
Others
 
  INFO BY SOURCE
International Federation on Ageing
International Longevity Centre
Add your source here
 
 
 
  RESSOURCES
  Market reports
  Trends documents
  Books
  Data Base
  Online trainings
  NEW Web Seminars
   
 
  PARTNERS
  Agetimes Institute
   
 
  SELECTED EXPERTS
  Frederic Serriere
  Arjan in’t veld - hollande
  Brent green - usa
  Chuck Nyren
  Dick Stroud
  Hiro Murata
  Kurt Medina
  Mart goyette - québec
  Ravissant
  Sylvain desfosse - québec
 
   
  Add your name here
 
  ABOUT US
Senior Strategic
Web Site
Contact
 

 

 


 

Many Conventional Views about Baby Boomer Shoppers are Incorrect

Baby boomers represent a potential $46 billion opportunity as well as a challenge for today’s retailers, according to a new report, “The IRI Baby Boomers Report: Understanding the Emerging Trends in Baby Boomer Spending” from Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions. At approximately 78 million people, baby boomers are one of the largest buying groups in America. The new report closely analyzes this important consumer segment and uncovers new insights that empower retail and manufacturing executives to understand, benchmark and predict baby boomer shopping trends.

“Each baby boomer segment will experience a broad range of lifestyle changes in the coming years that will dramatically change where they shop and what they buy,” said IRI President of Retail Solutions North America and Strategic Consulting Thom Blischok. “Many retailer strategies today assume that boomers are a homogeneous group, so their strategies are too general to be effective. ‘The IRI Baby Boomers Report’ will help retailers understand current and future spending shifts of the different boomer segments across categories and channels. This approach will also help retailers develop strategies that effectively segment the boomer population in specific markets and meet their changing needs.”

Emerging and Future Shopping Trends
“The IRI Baby Boomers Report” uncovers emerging and future trends across 25 food, beverage, and non-food categories across seven major retail food channels. The report includes a deep analysis of purchase drivers and behaviors of each boomer segment. For each of the 25 categories, the report includes an in-depth analysis of consumption and growth patterns by age group, the performance of private label in boomer shopper segments, boomer-driven product innovation, and channel shifting trends. A few of the findings from the report that were driven by consumer panel data and analysis from IRI include:

  • In some key categories, baby boomer shoppers are more likely to buy branded products than younger shoppers.
  • Americans older than age 60 are leading the spending shift towards supercenters.
  • Since 2002, baby boomers without kids have increased their food and beverage spending at twice the rate of total category growth.
  • During the next decade, an enormous share of CPG spending will be generated by “Truman boomers,” those currently in their 50s, who are moving into their 60s. Spending is expected to decline for shoppers in their 40s due to large-scale demographic shifts.
  • As boomer segments age, their spending across food, beverage, and non-food categories can have significant differences, highlighting the need for retailers and manufacturers to tailor their marketing approach to each boomer segment.

In order to help retailers take action on the insights, the report includes a comprehensive retailer action plan. This action plan allows retailers to identify and capitalize on boomer shopper opportunities within their own operation using the IRI recommended four-phase process. The methodology is designed to help retailers:

  • Value the size of the business opportunity and resulting investment implications.
  • Utilize baby boomer segmentation as a means to differentiate from a retailer’s competitors.
  • Understand boomer spending nuances and proactively adjust store offerings.
  • Validate the required steps towards success and execute the process appropriately.

“The IRI report offers fact-based support for impactful boomer shopper segmentation, store clustering, and other initiatives that retailers can implement across both traditional and non-traditional retail channels,” added Blischok. “Retailers who leverage these new insights about baby boomer segments will reap the benefits with new center store growth.”

About the Report
Findings presented in “The IRI Baby Boomers Report: Understanding the Emerging Trends in Baby Boomer Spending,” are based upon an extensive analysis of consumer data from the IRI Consumer Network™. For more information about the report, visit http://us.infores.com/page/boomers_report.

About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit http://us.infores.com.

 

By K.S. Date 05-09-2006 Print this article

fred

 

 

  -
  NEWSLETTERS FREE newsletter
OK
  SEARCH
  SENIOR STRATEGIC NETWORK
  MARKET REPORTS
white papers on the mature market

All market reports

  AGENDA

AAL Forum 2014 : 2014-09-09 Bucharest

Growing the Silver Economy in Europe : 2014-09-23 Bruxelles

EAHSA 2014 Conference : 2014-09-25 Amsterdam

Innovation in Ageing Services - Pathways to the Future : 2014-09-25 Amsterdam

2014 LeadingAge Annual Meeting and Expo : 2014-10-19 Nashville

LASA National Congress 2014 : 2014-10-20 Adelaide

International Conference on Healthy Ageing 2014 : 2014-10-20 Bukit Jalil

4th Annual Retirement Living World China 2014 : 2014-10-21 Shanghai

World Health and Design Forum 2014 : 2014-10-21 Eindhoven

Seniors Housing & Retirement Living – The next Wave : 2014-10-22 Rydges Sydney Airport

GSA Annual Scientific Meeting : 2014-11-05 Washington

Moving beyond the status quo : 2014-11-13 Orlando

International Conference on Healthy Ageing in the Changing World : 2014-11-17 Bengaluru

47th Australian Associaiton of Gerontology National Conference : 2014-11-26 Adelaide

On the Horizon: The 2015 White House Conference on Aging : 2015-01-01 .

Aging in America Conference : 2015-03-23 Chicago

International Association of Gerontology and Geriatrics for the European Region (IAGG-ER) VIII Congress : 2015-04-23 Dublin

2nd World Congress on Healthy Ageing : 2015-07-25 Johannesburg

IAHSA/ACSA Joint International Global Ageing Conference : 2015-08-31 Perth

Add your event

Document sans nom

| Contacts| Frederic Serriere

© Pages éditées par SeniorStrategic 22 rue Docteur Greffier 38000 Grenoble France - Phone : 33 9 52 63 36 36