Douglas Gomery ( Professor ) " The Media and Baby Boomers " Which came first? Baby boomers or the media? It's hard to separate the two - especially when you're talking about television because each grew up with the other.

STUDY Marketing to Seniors: Age Really is a State of Mind (by Jennifer Warren) In the U.S.’s future, marketing to seniors will become even more important as the group of those 65-years and older nearly doubles in size...

TOURISM James Moses (President) "Exploritas, characterizes the excitement and importance of learning and exploration" Exploritas is the new name for the programs developed and offered by Elderhostel, Inc., the not-for-profit world leader in lifelong learning and educational travel since 1975.

REPORT Buddy, Can You Spare a Job What do a 66-year-old sales executive, a 59-year-old mental health counselor, and a 69-year-old technical writer have in common?

MARKET REPORT ON THE 50 PLUS MARKET   Targeting Untapped Opportunities In Seniors' Alcoholic Drinking Behaviors : 82.8% of drinks industry experts feel that Seniors are treated as one homogeneous lump yet 0% of respondents feel that Seniors are 'all the same'. Seniors' Personal Care Behaviors & Occasions : Due to their growing demographic weighting and desire to counter the physical effects of ageing, Seniors are important personal care buyers, both in volume and value terms. Seniors' Personal Care Behaviors & Occasions : Due to their growing demographic weighting and desire to counter the physical effects of ageing, Seniors are important personal care buyers, both in volume and value terms. All others market reports

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REPORT Employer Commitment to Workers' Retirement Plans Has Declined Over Last Decade (US) : Corporate America's commitment to workers' retirement plans, measured by benefit values as a percentage of pay... EMPLOYMENT Women account for growing labour participation among older people : In 2006–08 life expectancy at birth for males was highest in the South East of England (79.2 years) and lowest in Scotland (75.0 years). REPORT Attitudes to age in Britain 2004-08 : In the context of Britain’s ageing population an important policy challenge is how to respond to people’s assumptions... CARE SERVICES Pathways through aged care services: a first look : Analysis of care pathways provides information that is useful to both policy planners and service providers alike... REPORT Older ISA investors 'seeing stock market potential' : Many over-50s ISA savers may be feeling more confident about the UK's stock market, new figures reveal. PENSION What Can We Do About Pensions ? : Canada’s pension system needs urgent attention, says a new report by the Canadian Centre for Policy Alternatives (CCPA). EMPLOYEMENT An Ageing Workforce: The Employer’s Perspective : This summary briefly draws together key findings from the research and their implications for policy. STUDY Marketing to Seniors: Age Really is a State of Mind (by Jennifer Warren) : In the U.S.’s future, marketing to seniors will become even more important as the group of those 65-years and older nearly doubles in size... More information

WORLD WIDE CONTINUOUS NEWSPAPER WATCH 03/18/2010 JAPAN : Grimmer Pension Forecast Released IRELAND : More Than 1,800 Cases Of Elder Abuse Reported Fiji slashes retirement age in bid to cut costs CANADA : 5 Million Canadians Care For Ill Relatives AUSTRALIA : Valuable Insight Into Ageing Population Redefining retirement: Planners think about future services Developers endure a senior slump as over-55 market hits wall Law reaches out to help septuagenarian Aging, the new frontier Baby Boomer unemployment grows A 'tsunami' of Boomer teacher retirements is on the horizon Unemployment: Companies Cut Pricey Older Workers Groups make the most of baby boomer volunteer efforts Quality of Life for Aging Boomers a Public Imperative Site targets older job hunters This is not your father’s old folks home Many Americans doubt they’ll ever be able to retire Baby boomers thinking of Mexico for retirement home A kinder, gentler Chilkoot Trail for boomers? Baby Boomers Embrace Consumer Technology Retail To Shift by 2015 Restaurants go small to boost sales Boomers zero in on social networks Fall In Super(annuation) Savings Forces Older Workers To Delay Retirement Many Seniors Not Selecting Lowest Cost Medicare Drug Plans

PREVIOUS NEWS 50 PLUS MARKET       PENSION : Rebuilding Workers' Retirement Security: A Labor Perspective on Private Pension Reform PENSION : Women and Pensions Report: Pensions for Today and Tomorrow PENSION : Pension Buyouts: What Can We Learn From the UK Experience? INTERNET : Social Networks and Older Boomers REPORT : Income and Poverty Among Older Americans in 2008 REPORT : Subprime Revisited: How Reverse Mortgage Lenders Put Older Homeowners Equity at Risk REPORT : Growing Old in America: Expectations vs. Reality STUDY : UK: ‘Baby gloomers’ unprepared for parents’ retirement care CHRONICLE : Only in America… TOURISME : Aussie research shows importance of boomer travellers DEMOGRAPHY : World's Older Population Projected to Triple by 2050 ECONOMY : Barbara Beck : A special report on ageing . : Ross Honeywill : The Boomers strike back All other news