HEADLINE NEWS Precedent edition

Martijn de Haas ( Founder Active Development) " In the strategies we combine the expertise of the customer with our own knowledge of the 50 plus consumers. Active Development supports companies in ageless marketing, communication, and product development. STUDY With age comes happiness, University of Chicago study shows Americans grow happier as they grow older, according to a University of Chicago study AUTOMOTIVE Age simulator used by Nissan The automotive manufacturer Nissan is using an age simulator suit to design its vehicules.   CHRONICLE Margarida Colet-Jané (Mape Turismo y Salud) : "Innovation in services - a new market for 50+" In Spain, the number of tourists has incremented almost 20 million people, a 50 % in 10 years. From this figure, 10,4 % are more than 64 years old.

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EMPLOYMENT UK Employment Reaches Yet Another Record High : Despite the worsening economic news, the UK employment figures continue to defy gravity and have reached yet another record high. > read AUTOMOTIVE Age simulator used by Nissan : The automotive manufacturer Nissan is using an age simulator suit to design its vehicules. > read STUDY With age comes happiness, University of Chicago study shows : Americans grow happier as they grow older, according to a University of Chicago study > read REPORT Obesity and Public Health Policy: Lessons from Tobacco Control : Obesity is a significant global public health problem with no known long term effective strategies to address it. > read   CONTINUOUS NEWS WATCH 13/05/2008 All the News > UK Alzheimer's drug fight goes before appeal court > UK : Keep pension options open > Analysis on the care of the elderly in Malta > China Demographic Crisis: Too Many Boys, Elderly > CANADA : Bridging the gap; Boomers can nurture fragile bonds between young children and great-grandparents > AUSTRALIA : Older Australians at risk of sun-related skin cancer death > SOUTH AFRICA : Sick, elderly at frail care forced to go without food > Germany OKs increase in pensions > JAPAN : Salaries tweaked over pensions > CANADA : Chronic pain makes life tough for seniors > UK : Rule change will plunge pension funds into the red > SOUTH KOREA : Foreigners Criticize National Pension > MALAYSIA : Men find retirement 'boring' > IRELAND : Discrimination in access of elderly mentally ill to nursing homes > CANADA : Pension break might well have unintended results

MARKET REPORTS   Targeting Untapped Opportunities In Seniors' Alcoholic Drinking Behaviors : 82.8% of drinks industry experts feel that Seniors are treated as one homogeneous lump yet 0% of respondents feel that Seniors are 'all the same'. Seniors' Personal Care Behaviors & Occasions : Due to their growing demographic weighting and desire to counter the physical effects of ageing, Seniors are important personal care buyers, both in volume and value terms. Seniors' Personal Care Behaviors & Occasions :Due to their growing demographic weighting and desire to counter the physical effects of ageing, Seniors are important personal care buyers, both in volume and value terms.

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PREVIOUS NEWS         REPORT : Ageing in Albania by Mira Pirdeni > : Taking Candy From a Baby (Boomer) TECHNOLOGY : New Robots Can Provide Elder Care For Aging Baby Boomers ECONOMY : Baby Boomers respond positively to market conditions (Australia) TECHNOLOGY : Is technology a key to aging in place? REPORT : Health Care Work Force Too Small, Unprepared For Aging Baby Boomers REPORT : How Well Do You Know Boomers? WORK : Ideal work week for older workers WORK : Employment at Older Ages and the Changing Nature of Work REPORT : When Words Get Old: Ageist Language Undercuts Workers and Companies COMPETITION : AARP International Innovative Employer Awards ASSOCIATION : AARP.org Redesigned As The New Online Destination For Boomers CHRONICLE : Margarida Colet-Jané (Mape Turismo y Salud) : "Innovation in services - a new market for 50+" All other news

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