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Douglas Gomery ( Professor) " The Media and Baby Boomers Which came first? Baby boomers or the media? It's hard to separate the two - especially when you're talking about television because each grew up with the other. STUDY Marketing to Seniors: Age Really is a State of Mind (by Jennifer Warren) In the U.S.’s future, marketing to seniors will become even more important as the group of those 65-years and older nearly doubles in size... TOURISM James Moses (President) "Exploritas, characterizes the excitement and importance of learning and exploration" Exploritas is the new name for the programs developed and offered by Elderhostel, Inc., the not-for-profit world leader in lifelong learning and educational travel since 1975.   REPORT Buddy, Can You Spare a Job What do a 66-year-old sales executive, a 59-year-old mental health counselor, and a 69-year-old technical writer have in common?

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REPORT Employer Commitment to Workers' Retirement Plans Has Declined Over Last Decade (US) : Corporate America's commitment to workers' retirement plans, measured by benefit values as a percentage of pay... > read EMPLOYMENT Women account for growing labour participation among older people : In 2006–08 life expectancy at birth for males was highest in the South East of England (79.2 years) and lowest in Scotland (75.0 years). > read REPORT Attitudes to age in Britain 2004-08 : In the context of Britain’s ageing population an important policy challenge is how to respond to people’s assumptions... > read CARE SERVICES Pathways through aged care services: a first look : Analysis of care pathways provides information that is useful to both policy planners and service providers alike... > read   CONTINUOUS NEWS WATCH 21/03/2010 All the News > Germans, French and Spanish Adults Oppose Working Past Retirement Age for Larger Pensions While American, British and Italian Adults Support Idea > Croatia: Getting Older And Poorer, Croatia Faces A Vicious Circle > One In Five Elderly People Skip Meals To Save Money > JAPAN : More Companies Implementing Early Retirement Programs > JAPAN : Grimmer Pension Forecast Released > IRELAND : More Than 1,800 Cases Of Elder Abuse Reported > Fiji slashes retirement age in bid to cut costs > CANADA : 5 Million Canadians Care For Ill Relatives > AUSTRALIA : Valuable Insight Into Ageing Population > Redefining retirement: Planners think about future services > Developers endure a senior slump as over-55 market hits wall > Law reaches out to help septuagenarian > Aging, the new frontier > Baby Boomer unemployment grows > A 'tsunami' of Boomer teacher retirements is on the horizon

MARKET REPORTS   Targeting Untapped Opportunities In Seniors' Alcoholic Drinking Behaviors : 82.8% of drinks industry experts feel that Seniors are treated as one homogeneous lump yet 0% of respondents feel that Seniors are 'all the same'. Seniors' Personal Care Behaviors & Occasions : Due to their growing demographic weighting and desire to counter the physical effects of ageing, Seniors are important personal care buyers, both in volume and value terms. Seniors' Personal Care Behaviors & Occasions :Due to their growing demographic weighting and desire to counter the physical effects of ageing, Seniors are important personal care buyers, both in volume and value terms.

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PREVIOUS NEWS         EMPLOYEMENT : An Ageing Workforce: The Employer’s Perspective STUDY : Marketing to Seniors: Age Really is a State of Mind (by Jennifer Warren) REPORT : Pension, Disability and Carers Service partnerships research REPORT : Buddy, Can You Spare a Job PENSION : Rebuilding Workers' Retirement Security: A Labor Perspective on Private Pension Reform PENSION : Women and Pensions Report: Pensions for Today and Tomorrow REPORT : Income and Poverty Among Older Americans in 2008 REPORT : Subprime Revisited: How Reverse Mortgage Lenders Put Older Homeowners Equity at Risk REPORT : The Effects of Pension Rights and Retirement Age on Training Participation: Evidence from a Natural Experiment TOURISM : James Moses (President) "Exploritas, characterizes the excitement and importance of learning and exploration" REPORT : Growing Old in America: Expectations vs. Reality STUDY : UK: ‘Baby gloomers’ unprepared for parents’ retirement care CHRONICLE : Only in America… All other news

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